What Does It Take to Launch a Coaching Practice?

What Does It Take to Launch a Coaching Practice?

9 Keys to Launching a Successful Coaching Business

I’m often asked for advice from people who want to know what it takes to become a life coach. This is written for those who want to know the requirments to have a successful coaching practice.

Let us first agree that you are already a Kingdom-minded coach excelling in all the necessary coaching skills which include building trust, powerful questioning, active listening, direct communication, reframing, creating awareness, designing action, and establishing accountability. But are you prepared to launch out as a solo entrepreneur?

As an entrepreneur myself, who has launched two other businesses before I became a certified coach, I’ve developed the skills and experiences needed to launch into my life coaching business-ministry. These tips are not just for life coaches, but I believe are the traits necessary to successfully launch any small business venture whether it’s a new bakery, online art store, or a coaching practice.

1) Dreamer. Visionary. You’ve got to see it to achieve it! Take time to imagine what a successful coaching practice means to you. Write out what you see. Dream BIG! Talk to others. Make a plan.

2) Risk Taker. Starting your own business is risky! Period. Be flexible and willing to adapt when something’s not working as you initially envisioned.

3) Willing to Work Alone. Let’s face it – coaches love people or they wouldn’t be a coach. But running your solo coaching practice may mean more time in front of a computer than in front of people, especially initially. Be comfortable being alone as you build your business.

4) Many-headed Person. You are the HR, marketing, sales, finance and IT departments! You have to do it all as a solo practitioner.

5) Financially Wise. If you’re launching a new coaching career, how long can you go without a steady income as you build your clientele? Consider having another income stream. If you need to ‘keep your day job’ until coaching can supply all of your needs, then lay out a plan to build your coaching practice. Realistically evaluate the energy it will take and the commitments you are already obligated to, such as your family. Know how long can you give yourself before you need to be making a steady income.

6) Resilient. You must be someone who can recover quickly from loss or disappointment that will likely come. I love one of the definitions for resilient: “(of a substance or object) able to recoil or spring back into shape after bending, stretching, or being compressed.” Being resilient is mandatory!

7) Disciplined. Your practice consists of more than successfully coaching someone. First you must find ways to connect to the people you’re called to coach. Social media, love it or not, is the primary way to become known. Discipline yourself to regularly post articles or blogs, guest posts, teaching moments, etc. Discipline also includes networking in the circles of the people you’re called to. So if it’s small businesses, be sure to join the local Chamber of Commerce or Rotary Club. If it’s within the church, be active in many different ministries.

8) Great People Skills. As a coach you love people, but it’s also the key to be a great communicator. Know the key attributes of the different personality types (DiSC or Meyers Briggs) to help you turn the people you meet into clients and improve your success for keeping them beyond an initial session or two.

9) Motivation. Are you a self-starter and inwardly motivated? With no one watching to see if you’re on time to the office or how long your breaks are, you need to know your ‘WHY.’ Be clear on why you coach, how you’re uniquely qualified, and who you are called to coach. Keep your eyes on Jesus as He partners with you in the pursuit of your calling. Let Him be your motivation.

As you develop these characteristics, I pray you become a successful world-changing, Kingdom coach that empowers others for the sake of the world and the glory of Jesus!


Claudia Klann is a Certified Professional Life Coach, called to Kingdom-minded people wanting to fulfill their destiny. She is also a prophetic artist with an Etsy Shop. She can be reached through her website www.claudiaklann.com or www.etsy.com/shop/InspiringLifeArt

Your Art Personality and Style

Your Art Personality and Style

Your Art Personality and Style

Have you ever wondered why you can’t create the way someone else does? Do you wish you could come up with your unique style, only to be frustrated at every attempt? If so, read on. Your artistic style might just be defined by your basic personality traits.

Tale of Three Artists

Once upon a time, lived Katy, Jean and Claudia. All three artists (mature women each one) in various stages of their creative journey. They all met in the same art class.

Each one looked at the other’s art with admiration and longing, wondering how they could ever paint or draw like the other.

Each woman’s art journey continued until one day, Jean said to Claudia “I wish I could draw as boldly as you! I draw without as much contrast and you are so – well – ‘out there’ with your contrast and color!”

That’s funny, Claudia thought, because she really admired the gentle pastels of Jean’s work and how slowly and methodically she planned out her projects, carefully and deliberately mapping out each stroke of color.

In the meantime, both Jean and Claudia longed to be able to draw and portray with the detail and accuracy as Katy did. Katy had been painting and drawing the longest of the three and it came so effortlessly to her. She had the skills to be admired and sought after.

Every day, the three artists would come to class complaining about how their skills and techniques didn’t match the others, always trying their best to modify their approach after one of the three – but never really succeeding.

Until one day, when each one revealed their self portraits to the class, did it become obvious to all that each one of them drew and portrayed themselves perfectly matching their own unique personalities!

Each self-portrait portrayed the artist to a tee!

After realizing they expressed themselves artistically to match their personalities, they lived happily ever after. The End.

This is the fairy tale version of something that really happened in between Jean, Katy, and me, Claudia, over a year ago. But the impact hasn’t left my development as an artist.

As a life coach, certified in the DISC method of personality assessments, this experience has really helped me embrace who I am as a person and specifically, as an artist.

Let me explain.

My DISC assessment is I/D/C. I’m hard wired to want to influence; driven to be significant, and conscientiously persistent. I am bold. I am outgoing. Enthusiastic. Zealous. Promoting.

My Meyers Briggs assessment is ESTP. I leap before I look, fixing mistakes as I go. I’m dramatic – my husband wants to record me when I’m trying to convince him of something because he thinks it would win an Academy Award!

As an artist, I attempt paintings that are way above my skill level because I’m in a hurry to accomplish. I’m naturally daring and optimistic. Do I get disappointed with the results – you bet I do, but I keep trying – I just can’t help myself.
Although not a perfectionist, I’m determined to get the painting just right! I keep working on it to a point of reaching the best of my abilities.

Can you see my personality profile in my self portrait?

Jean’s DISC profile is a very high S/C with a little bit of I thrown in. (S-80%; C-77%; I-55%) She is Steady. Competent. Sensitive. Introverted. She weighs the evidence and proceeds slowly, cautiously, logically. She is systematic and sensitive to the needs of others. She loves to do things slowly and correctly. She’s calm in the midst of chaos.

As an ISFJ on the Myers Briggs, she makes an excellent teacher (yes, she homeschooled all 4 of her children). She’s crafty and good working with her hands proven by her accomplishment as a seamstress. She’s loyal, dutiful, responsible, analytical, kind, and patient. I bet you want to meet this sweet, wonderful woman!

Jean is analytical, in fact her previous career was as a bookkeeper who handled numbers and data. Her portrait was designed to show the analytical, practical woman (drawn in black and white) stepping into her creative side (drawn in color) portrayed through the delight of her facial expression!

Katy, a beautiful watercolorist whose artistic skills we all coveted, is also an S/C/I on the DISC, but not as dramatically high as Jean. (S-62%; C-52%; I-55%)

She is steadfast! She’s steadfast, steady and reliable. Unflappable! Did I say steadfast? The sense of that even comes through her portrait! Look at the detail and quality of the proportions of the foreground hand compared to her face in the background. It takes steadfastness and discipline to draw that well.

According to Jean, it takes both of these two High “S”women to balance out the boldness of one High I – me!

As an INFJ in Myers Briggs, Katy is a passionate and charismatic leader and teacher who inspires others. She is generous with her time (she’s tried to teach me proportions to improve my drawing skills). She believes in people. She invests in people. She’s loyal. She’s someone you want to know.

What’s the moral of the story? You are wired by God to express yourself through your own creative DNA. You are an expression of how He made you. To try to be anyone else, would be a disservice to you and to Him.

If you’re bold – be bold! If you’re gentle, let that flow from your art. No matter what you produce, let it be an authentic piece of yourself that gives glory to God, expands His Kingdom, and enables you to be who you were designed to be.

So go create something that expresses uniquely you!

Claudia Klann is a professional life coach and prophetic artist. She can be reached at claudiaklann.com. Her art is for sale at www.etsy.com/shop/InspiringLifeArt

Katy Barsch retired from a teaching career and is currently a SOZO minister and teaches watercolor technique to children and adults. She can be reached at www.katybart.com

Jean Pettus is currently teaching creative classes to children and creating her own art. She can be reached at jeanpettus@yahoo.com. She is working on being bold enough to post her art online for sale.

Your Art Personality and Style

How Do I Become a Life Coach?

3 Steps to a Big New Year!

How Do I Become a Life Coach?

As coaching has become more mainstream and talked about, a week doesn’t go by without receiving a call or email from someone who wants to “drain my brain” about what it takes to become a life coach. I’d like to let you in on a sample conversation in the hopes it will help you navigate your interest in becoming a Coach.

Do I Need to Be Certified?


But the type of certification depends on the type of coach you want to be. Ask yourself “Who are you called to coach?”. Who have you identified as the unique people group that you’re called to coach? The potential list of coaching specialties is extensive – Executive, Business, Corporate, Professional, Transitional, Arts & Entertainment, Life, Family, Pastors or Church Leadership, Spiritual Growth and Destiny, Relationships, Health and Wellness, Addiction, Sexual Health, and many others.

Who has God prepared you to coach? For example, I chose to become a Christian Life Coach who focuses on Spiritual Growth and Destiny because 20 years sooner, God used me to bring spiritual growth to many people who were struggling to believe His word as personal promises for their lives. I had been “coaching” people for most of my adult life before it was ever called coaching and before I learned the Art of Coaching. I considered becoming a business coach because I had a successful career in major corporations and as an entrepreneur, but, God did not breathe into those areas – I come alive when I help someone reach their God-potential! Yet, he uses all of my business and pastoral experiences to bring insight and perspective to everyone I coach.

Do you plan to coach men, women, teens, or couples? When I first received my coaching certification, I wanted to coach anyone who breathed. But the truth is only certain people benefit from me as their coach and the more I acknowledged how God prepared me and who he prepared me for, I was able to settle into the sweet spot of a successful coaching ministry. I coach mostly women, but any man who is hungry to become all he is meant to be in Jesus and fulfill his destiny becomes the perfect client too.

Which Organization?

If you want to call yourself a life or business coach you should be trained in the International Coach Federation (ICF) standards to learn the Art of Coaching and the heart of a coach. Bethel Coaching trains to ICF standards plus brings Kingdom perspective into every coaching conversation.

Coaching the Heart Certification through Leadership Meta-Formation will release you to bring life-changing heart transformations into every coaching relationship. I’ve taken all 3 of Tony Stoltzfus’ 3.5-day workshops and read all of his books. I use his material every day!

The trend is for ICF certification to eventually become a standard. In addition to my Bethel Certification, I received certification from Christian Coach Institute, which is an ICF Accredited school who’s 16 weeks of training qualifies as the required hours to pursue an ICF Certification. As coaching becomes more mainstream states may begin to license it like many other helping professions.

To become a successful coach in the specialties of Executive, Business, Professional, Health & Wellness, Addiction, etc, I believe a minimum of an ICF accredited school and preferably an ICF Certification is needed. There are many ICF Accredited Coach Training Schools to choose from.

After Certification, Can I Make a Living as a Coach?

It depends. What qualifies you as a coach? Not every coach has to have lived a lifetime of experiences like I have, but it sure helps. It allows me to bring a seasoned perspective that others miss. But what if you’re 25 and you know you want to be a coach? Get trained. Get certified. Join a coaching team. Get into the workplace. Volunteer at your church. Bring your coaching skills into every conversation and watch how God uses you. Find the areas he’s breathing on. Discover what makes you come alive.

It will take intentional effort to be discovered and to create a niche that will make you a living at coaching. Executive, business, and other specialties tend to make more than those in the church.

It’s a Noisy World. How Will I Be Found?

Become a great coach and people will find you. To be a great coach you need to be coached by a great coach. To make a full-time living you’ll want to finely develop your niche and target marketing. Your personal coach can help you. But another alternative is the New Coaches Mastermind I’ll be starting this fall. Watch for details or email me at claudia@claudiaklann.com for more information.

Becoming a great coach is an investment in yourself. It doesn’t come cheaply but it’s worth the cost. The satisfaction of watching the person you’ve been coaching reach their goals is – Heavenly!

Your Art Personality and Style

3 Steps for a Big New Year!

3 Steps to a Big New Year!

3 Small Steps to a Big New Year

Even though Christmas is less than 10 days away, even though you still have presents to buy, meetings to cram in, parties to juggle, or cookies to bake, it’s the perfect time to take these 3 small steps to make 2017 a big New Year to launch your dreams!

Maybe you’ve heard that by now you should already be prepared to jump start 2017 if you want to guarantee success. Are you beginning to feel the remaining moments of 2016 about to slip away? Before you know it, 2017–with all its potential–will arrive!

No worries, there’s still time. You’ve got what it takes. Just start with these 3 little ideas and see how Big 2017 can be.

Step 1: Think about it!

Too simple? You’d be amazed at how many people don’t actually take the time to deliberately think about the future. Think Big! You can’t do it if you can’t dream it! Thinking about your idea is the required first step before you’ll ever get around to building a plan. So, on the way to your next meeting, while waiting for a parking space at the mall, getting ready for the office party, or taking the cookies out of the oven, give your thoughts permission to take a break and disappear into the future. Remember to set the timer for the cookies!

Take a few extra minutes to actually experience your daydream–put yourself in the picture of the future. Linger awhile. What do you see? How does it feel? Who’s with you? Where are you? How did you get there?

You have permission to daydream! Have fun imagining what could be if only … if only you had enough time and money!

And that leads me to step 2.

Step 2: Roadblocks–real or imagined?

No one has enough time or money so just take those off the table. So, what are the other “if only’s” that are keeping you from living out your dreams? This step will require you to take notes. Simply pull out your smart phone and start recording. You’d be amazed at how much processing you can do between stoplights. Start describing everything that you think is in the way of reaching your daydream.

The goal of processing out-loud is to hear yourself say what you believe are roadblocks. You might think some are major when in truth are tiny and trivial. It’s a simple way to identify the great-big-mystery of the future and make it more manageable. Just putting words to what you believe you can’t accomplish can sometimes reveal them as small enough to easily overcome. In this simple process alone, you’ll receive clarity which leads to creative ideas of how to reach your dreams so you can build a plan to get there.

Step 3: You’ve got talent!

You’re on a roll now. While you’ve got your smart phone out, start recording a list all of your talents, skills and experiences that have prepared you for living out your dream. Don’t hold back. Mention even the most insignificant ones, you know the time you won the 9th grade spelling bee, or …

Don’t sell yourself short. You are an amazing talent and all of the experiences and failures of your life have prepared you for the passion that is your future. Grab every experience and glean what you learned from it, how you grew through it, and where you ended up because of it, then use it to your advantage.

Start these 3 Steps to a Big New Year today and by December 31 you’ll be ready to make 2017 the big year of your dreams–the year you begin to fulfill your destiny! And if you need a little help to take the next step, just give me a call.

Blessings to you for an adventurous 2017!